Bradford-based digital retailer Freemans.com officially launched its Market Place platform today (13 May 2026), significantly expanding its online offering with a major influx of third-party brands.
Building on an existing roster of 500 well-known names, the move adds a further 200 customer favourites to the site this spring, spanning everything from high-end fashion to power tools. The expansion introduces more than 18,000 new products, positioning Freemans as one of the UK’s most comprehensive shopping hubs.
High-profile signings joining the marketplace include designer footwear labels Kurt Geiger, Carvela, and Dune, as well as cult retailer Ann Summers. The platform is also targeting the fashion-conscious 40+ market with the inclusion of Star by Julien Macdonald, M&Co, and Bad Rhino (offering sizes up to 8XL). Beyond fashion, shoppers can now find Einhell power tools, MenKind gadgets, and Panda bedding.
Susie Calvert, Chief Merchandising Officer at Freemans, said:
“The modern shopper wants speed, convenience but most of all, to buy everything from a single, trusted hub. Adding over 200 new brands means we can give shoppers even more of what they want. Curation has been central to the brands we are offering.”
Ann Steer, CEO of Freemans, added that the marketplace is a core part of the retailer’s strategy following six years of consecutive festive growth:
“For Freemans, Marketplace isn’t an add-on offering but part of our core sales strategy. The experience is seamless, with shoppers receiving that Freemans customer service magic.”
