Perfect Storm, a full-service marketing agency based in Leeds, has successfully launched a completely redesigned and replatformed website for leading educational tour operator ESTO (formerly European Study Tours).
The website went live on Tuesday 13th May 2026, marking the final phase of a major corporate rebrand for the travel provider, which has been operating since 1982. ESTO is part of the PGL Beyond network, an educational travel group that also manages brands like PGL, NST, and StudyLink Tours. Perfect Storm secured the project in July 2025 following a competitive pitch.
The digital overhaul involved migrating ESTO’s entire platform from DynamicWeb to WordPress to create a more scalable, flexible, and cost-effective content management system (CMS). The agency focused on strengthening the online booking journey, improving commercial performance, and restructuring the site’s content architecture to protect its existing long-term SEO equity.
Dave Nutter, Co-Founder of Perfect Storm, said:
“The relaunch gives ESTO a fantastic digital platform aligned to its new positioning and built to support future growth. It is a stronger, more engaging digital brand experience for consumers with an improved user journey and booking enquiry performance. Translating a brand-new identity into a fully realised digital experience is always exciting.”
Michelle Evans, Director of Product & Marketing at PGL Beyond, added:
“Perfect Storm really understood the brief. There was a lot we wanted to achieve with the new website, without losing the brand equity the organisation has established over many years under our previous name, which dates back to 1982 – even before the internet! We’re delighted with the new website.”
The newly updated platform can be viewed at www.euro-study-tours.co.uk.
