Leeds-based Planet Sport Group has expanded its social media reach with the acquisition of popular football highlights channel Grassroot Goals, marking a significant step in the company’s video-led growth strategy.
Known as the “home of amateur football,” Grassroot Goals has built a loyal following of more than 700,000 across TikTok, Instagram, X and Facebook. The channel specialises in short-form clips capturing the passion and unpredictability of Sunday league football and grassroots matches across the UK. Its user-generated content is created by fans, for fans – a model that fits closely with Planet Sport Group’s own approach to sports media.
Grassroot Goals will continue to operate under its existing brand while benefiting from Planet Sport Group’s scale and infrastructure. The acquisition gives Planet Sport access to a highly engaged audience and extends its appeal to brand partners aiming to connect with football fans from all walks of life.
Tim Satchell, Managing Director of Publishing at Planet Sport Group, said:
“We have long admired Grassroot Goals for its curation of thousands of clips of top-quality Sunday league screamers.
“As fans of all ages increasingly use social media platforms for content, and platforms like TikTok continue to reshape the digital sports landscape by boosting engagement and athlete visibility, acquisitions like this are key to strengthening our leading position in sports media publishing.
“Grassroot Goals will complement our portfolio of football brands and apps that includes Football365, TEAMtalk, Planet Football, PlanetSport.com and Sport365.”
The acquisition is part of Planet Sport Group’s wider plan to grow its video-led output across football, rugby union, rugby league, golf, tennis, horse racing and F1. It follows the group’s purchase of the F1 Word YouTube channel last year.
Grassroot Goals already works with well-known consumer brands including Carling and Captain Morgan, and this move is expected to further strengthen its commercial offering.
