The Poundland Foundation has donated £100,000 to Family Action’s FamilyLine helpline, a crucial service offering emotional and practical support to adults across the UK. The funds will enable the helpline to reach even more families dealing with challenging issues.
FamilyLine, which provides free assistance via telephone, online, and text messaging, connects individuals with trained staff and volunteers. They help guide people through difficult family situations, such as parenting challenges, relationship conflicts, and mental health concerns.
The donation will support the creation of new online self-help resources, addressing common family issues. These resources will offer practical advice on matters such as schooling, peer pressure, and financial stress, helping families tackle their problems head-on.
In addition to the financial contribution, Poundland will raise awareness of FamilyLine by making customer announcements in its stores. QR codes will be displayed throughout all Poundland locations, providing customers with easy access to FamilyLine’s new online resources.
Lucy Ruff, Poundland Foundation’s charity manager, said: “We’re honoured to be supporting the FamilyLine helpline with our £100,000 donation which will make this much-needed service more widely available to families in need across much of the UK.
“It can be difficult knowing where to turn when you’re dealing with problems in the home among relatives, so it’s incredibly reassuring to know that our grant will allow more people to contact somebody who can lend a listening ear and guide them through the difficulties they’re facing.
“Plus other support is available for families facing issues with school, dealing with peer pressure or have general money worries, FamilyLine are there to help everyone.”
Family Action’s Chief Executive, Sir David Holmes CBE, added: “We are immensely grateful to the Poundland Foundation for their generous donation. This funding will significantly enhance our ability to support families facing challenging times. With the expansion of our FamilyLine service and the introduction of new online resources, we can provide timely and effective assistance to even more individuals, ensuring that those in need know where to turn for practical help and emotional support. Together, we are making a real and immediate difference to the lives of families across the country.”
FamilyLine operates Monday to Friday, 9 am to 9 pm, with text support available outside these hours, including weekends and bank holidays, ensuring help is available whenever needed.
This donation from the Poundland Foundation follows a previous £150,000 contribution to the Trussell Trust’s Cost of Living Resilience Fund earlier in 2024, furthering the foundation’s efforts to support families across the UK.
For more information about the Poundland Foundation, visit their website.
