Horlicks, the nation’s favourite malted beverage brand, has just made breakfast even better with the launch of its brand-new Malted Porridge. For the first time, Horlicks is bringing its signature, comforting malty flavour to the breakfast table in the form of baked clusters of jumbo oats, lovingly coated in that unmistakable Horlicks taste.
The new Malted Porridge is available now at Morrisons stores across the UK and online for just £3.50 per 400g box. Designed to be a delicious and hearty way to start the day, this new addition provides a warming breakfast option for the whole family to enjoy.
Rebekha White, Brand Manager of Horlicks, said: “Comforting families for more than 150 years, Horlicks is a British brand and a trusted household name loved by the nation. Its unique and wholesome flavour brings the ultimate moment of enjoyment and comfort… something we need more of in the morning!
“We’re so excited for shoppers to be able to add Horlicks Malted Porridge to their baskets and routines – it’s traditional, hearty and nutritious and we can’t wait for everyone to try it.”
Made with high-fibre jumbo oats and enriched with that creamy, malty taste Horlicks fans adore, the new porridge delivers on flavour and offers a slow-releasing energy boost to keep you fuelled throughout the day.
This launch comes hot on the heels of Horlicks’ recent expansion into the children’s market with Horlicks Kids Chocoland, proving that the brand is on a mission to bring its much-loved flavour to new and exciting formats.
For those eager to try the new Malted Porridge or explore more of Horlicks’ delicious range, visit: www.horlicks.co.uk
