McVitie’s are on an absolute roll right now. Not long after causing chaos by announcing the arrival of the white chocolate Hobnob, they have just dropped another incredibly tasty offering to keep biscuit believers right on their toes.
If you love chocolate orange and you love Jaffa Cakes, you might want to clear some space in your snack cupboard.
McVitie’s Jaffa Cakes have unveiled an all-new take on the iconic treat that has famously divided the nation for decades. We all know the age-old argument: Is it a cake? Is it a biscuit? Well, this time around, it is officially neither.
Introducing: Jaffa Cookies.
Following the recent launch of Jaffa Cakes Digestives, fans may have thought they’d seen it all. But with Jaffa Cakes, that’s just the way the cookie crumbles.
A total twist on the much-loved classic, the new Jaffa Cookies combine a soft-baked chocolate chip cookie with that signature tangy, orangey centre, half-coated in delicious chocolate.
A spokesperson at McVitie’s Jaffa Cakes said: “2026 is proving to be the year we keep the nation on their toes. Everyone loves a Jaffa Cake, everyone loves a cookie, and Jaffa Cookies bring together the best of both worlds.
”It’s the iconic Jaffa flavour people know and love, wrapped up in a soft-baked cookie that’s perfect for those moments when only a cookie will do. Although this one really can be dunked.”
If you want to grab a pack, you won’t have to wait long. Jaffa Cookies (RRP £2.50) are landing this week in Asda Express stores, ahead of a wider rollout in Asda stores nationwide from 25th June. They will then hit all major grocery retailers from the week commencing 20th July.
