McVitie’s has officially launched Jammy’s, a brand-new range of jam-filled biscuits expanding the iconic brand’s snacking portfolio.
The new product line features golden-baked, light, and crumbly biscuits dusted with icing sugar, pairing a traditional biscuit texture with a soft, fruity centre. The biscuits are launching in two distinct flavours: a tangy Raspberry and a zesty Apple, with both variations hitting the shelves at an affordable Recommended Retail Price (RRP) of just £1.
The roll-out strategy splits the launch across May and June 2026:
- Raspberry Flavour: Available now, having launched on 18th May at Iceland, B&M, and Ocado.
- Apple Flavour: Scheduled to land across all major UK supermarkets alongside a wider rollout of the Raspberry flavour starting the week of 6th June.
Bethan Ashman, Brand Manager for McVitie’s, said:
“We’re excited to introduce Jammy’s Raspberry and Apple flavour to our growing biscuit range. With a soft, fruity centre, these biscuits are a fun, flavour-packed option – perfect for sharing and snacking.”
