Build-A-Bear Workshop has announced a new store opening at Trinity Leeds, located on the ground floor of the shopping centre on Albion Street in Leeds. This new Workshop offers the signature Build-A-Bear Make-Your-Own experience, including the iconic heart ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike. The store officially opened yesterday.
“We are pleased to be opening this new location and bringing the fun of Build-A-Bear Workshop to this community,” said Roger Parry, Senior Managing Director of Build-A-Bear UK. “For the past 25-plus years, the Build-A-Bear experience has been adding a little more heart to life and helping create special memories for our guests, and we are excited to see it come to life at our new Leeds location.”
Steven Foster, Centre Director at Trinity Leeds, said “Build-A-Bear is the perfect addition to Trinity Leeds, bringing another fun and interactive shopping experience for guests. Arriving just in time for the festive season, it’s the ideal place for Christmas shoppers to pick up a thoughtful gift for loved ones.”
At Build-A-Bear Workshop, kids — and kids at heart — engage in a hands-on entertaining process to create their very own, personalised furry friends. The experience begins by choosing from a wide array of plush animals and then stuffing them with love with the assistance of a BEAR BUILDER® associate including participating in Build-A-Bear’s iconic Heart Ceremony. A wide range of clothing and accessories allows each new friend to be customized and unique. The process completes when Guests fill out a birth certificate and then take the new furry friend home. The personal nature of the interactive experience often fosters a lasting and emotional brand connection.