JCT600 achieves international recognition from Rolls-Royce as the only European retailer to win a World Dealer Award

Bradford-based family business JCT600 has once again been recognised in prestigious automotive industry awards, this time becoming the only European retailer to win one of the annual World Dealer Awards from Rolls-Royce Motor Cars which celebrate outstanding contributions and achievements by dealers from across its international network during the past year.

Covering a range of categories related to business performance, brand communications and customer service, the awards celebrated the success of JCT600’s Rolls-Royce Motor Cars Leeds in championing the marque’s exclusive owners-only service, Whispers. The virtual members club connects the vast network of global Rolls-Royce owners, giving them access to the most memorable events, performances and occasions as well as enabling them to make unique connections with a select circle of other owners.

Having attended a dedicated training event in Barcelona when Whispers first launched, the sales team at Rolls-Royce Motor Cars Leeds felt invested in promoting the service from the outset. In fact, their early engagement led to them being part of the initial roll-out, meaning their customers had access to Whispers before those of other dealerships. The team proactively communicated with existing customers about Whispers, including sending personalised emails to service customers to introduce and promote the Whispers app.

The winning dealerships were announced at the Annual World Dealer Conference in Goodwood, the home of Rolls-Royce, which was attended by 250 colleagues and presented in person after two years of virtual events. JCT600 was represented at the awards by managing director Richard Hargraves; specialist brand director Tom Armstrong; and head of business for Rolls-Royce Motor Cars Leeds Kristian Keighley.

Tom Armstrong comments: “To be the only automotive retailer from the whole of Europe recognised in these coveted awards from one of the world’s iconic luxury car marques is an amazing achievement. Having established a new home for Rolls-Royce in Leeds just three years ago, we are proud to be building a strong relationship with them and helping to provide an exceptional service to customers.”

He continues: “Our team at Rolls-Royce Motors Leeds has demonstrated their commitment and passion for the brand, working hard to consistently deliver an outstanding ownership experience. Congratulations to every one of them.”

Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars, said: “It is impossible to overstate the importance of our dealer partners, and the contribution they make to our business as part of our worldwide Rolls-Royce family. In countries around the world, they apply their unique local knowledge, unrivalled experience and professional expertise to foster deep, lasting relationships with our customers, and provide the exemplary individual service for which we have always been renowned. I am delighted to be able to present these awards in person: my sincere thanks and congratulations to all our worthy winners.”

Located on Leeds Ring Road, Rolls-Royce Motor Cars Leeds offers both new and Provenance Pre-Owned Rolls-Royce cars, as well as providing full aftersales services including Rolls-Royce servicing and warranty work.

JCT600 has grown from a single dealership into the largest privately owned business in Yorkshire.  With 50 dealerships from Yorkshire and the North East to Derbyshire, Lincolnshire and Nottinghamshire, the group represents 25 of the world’s leading car marques and has a team of 2,300 colleagues.

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