Mamas & Papas, renowned as one of the UK’s premier high street nursery brands, is preparing to unveil its latest venture within Marks & Spencer at Vangarde Shopping Park on Friday, March 8th.
Spanning 1,500 square feet, the Mamas & Papas concession at M&S represents a significant addition, marking one of only six such concessions across the country. This collaboration promises local M&S patrons access to an array of market-leading brands and top-selling products, ranging from pushchairs and car seats to nursery furniture. This move underscores M&S’s commitment to enhancing its family-centric offerings as part of its ‘Brands at M&S’ strategy.
The innovative shop-in-shop format at M&S will allow customers the opportunity to interact with products firsthand, guided by dedicated Mamas & Papas experts who stand ready to offer tailored advice and recommendations to expectant parents and families.
Moreover, a range of in-store services will be available, including personalized ‘Buying for Baby’ appointments and expert car seat consultations, catering to the diverse needs of customers navigating the exciting journey of parenthood.
To mark the occasion, customers visiting the store from Friday, March 8th to Monday, March 11th will enjoy a special 10% discount on all Mamas & Papas products—a gesture aimed at celebrating this milestone partnership.
Operating from 8 am to 8 pm Monday to Saturday, and 11 am to 5 pm on Sundays, the new Mamas & Papas concession promises to redefine the shopping experience for families in the local community.
Alex Bloomfield, Store Manager at Marks & Spencer in Vangarde Shopping Park, expressed his delight, stating, “Families are such a big part of our community, and we’re proud to be able to offer them a bigger, better shopping experience.”
Nathan Williams, Chief Executive Officer at Mamas & Papas, emphasized the significance of the partnership with Marks & Spencer, highlighting their shared commitment to supporting families through life’s important milestones.
“We’re excited to open our sixth M&S concession in the York store and to support local parents-to-be and their families,” Williams stated, underscoring Mamas & Papas’ dedication to becoming the most accessible nursery brand on the high street.
