Shipley-based SportsShoes.com, the leading online retailer for running shoes, clothing, and outdoor gear, has partnered with health and life insurer Vitality to encourage healthier, more active lifestyles. This new collaboration makes SportsShoes.com a part of the Vitality Programme, which motivates Vitality’s 1.8 million members to adopt healthier habits.
As part of the partnership, Vitality members can enjoy up to 50% off a pair of running shoes from SportsShoes.com, along with additional discounts on a wide range of products, including clothing and trainers from top brands like Asics, Nike, Adidas, Hoka, New Balance, and Brooks.
“We are pleased to be partnering with SportsShoes.com to bring a full range of sports clothes and shoes to our Vitality members,” said Nick Read, managing director of the Vitality Programme. “Our Vitality Programme is scientifically proven to support people to make healthier choices, offering the very best rewards that further incentivise people to make healthier choices. SportsShoes.com’s addition to the Programme is a natural evolution for it, with members now able to access exclusive discounts on sportswear that will help them to be more physically active.”
“At SportsShoes.com, our mission is to explore new ways to support more people to lead happier and healthier lives through physical activity,” said Brett Bannister, managing director of SportsShoes.com. “This aligns perfectly with the Vitality Programme’s commitment to inspiring and empowering its members to make better choices for a healthier lifestyle. Our exciting new partnership will support its members’ running and activity journeys through providing exclusive discounts on an extensive range of the best products from leading brands.”
Since its founding in 1982, SportsShoes.com has grown to offer over 17,000 products from 150 global brands. In addition to its well-known range of running gear, it also stocks outdoor favourites like Salomon, Montane, Rab, and Patagonia.
This partnership follows SportsShoes.com’s landmark deal last year with parkrun, which supports more than nine million registered participants globally. Both collaborations reflect the Shipley-based company’s commitment to promoting physical activity and healthier lifestyles.
To explore the exclusive discounts available through the Vitality Programme or to browse SportsShoes.com’s range, visit www.sportsshoes.com.
