Two mums from Yorkshire have teamed up to launch a new brand designed to support the health and wellbeing of women in the crucial first year after giving birth.
Hanna Pumfrey from Knaresborough and Hannah Thomson from Harrogate noticed a lack of postpartum care after having their own children. This led them to create Life Postpartum, a subscription service offering personalised support for new mothers’ emotional, physical and nutritional needs, alongside expert midwife-led baby advice.
Research shows that one in ten new mums experience mental health challenges such as postnatal depression within the first year, while over 73% face nutritional depletion after childbirth. Hanna and Hannah’s own experiences of feeling overwhelmed and unsure where to turn inspired them to develop a trusted, expert-approved platform.
Hanna said, “No one really tells you how tough those early months can be. I often found myself up at night, not knowing where to find reliable guidance. Life Postpartum was born from the need for a trusted place mums can turn to during those intense first months.”
Life Postpartum offers affordable membership packages that include tailored exercise and rehabilitation plans, nourishing recipes, and expert advice on pelvic floor recovery, hormonal health, and more. The content is created by a team of specialists, including physiotherapists, psychologists, nutritionists and hormone experts, all focused on helping mums through their unique postpartum stage.
Hannah added, “The postpartum period is a profound time, yet there is very little comprehensive support available. We want to help mums feel supported and understood, promoting healthier and more balanced early motherhood experiences.”
The service provides on-demand expert content, live sessions, and a community space, offering help whenever new mothers need it most.
Memberships start at £9.99 a month, with an annual package available for £99.99, which includes a care package of nutrient-rich products and extra resources.
To find out more, visit www.lifepostpartum.com.
