Deciding what to cook for dinner remains a daily headache for households across the UK. To solve the problem, food brand HECK! has launched its new EASY MINCE range, offering ready-to-cook, pre-seasoned minces packed with vegetables to save time on popular family meals.
Mince continues to be a staple ingredient for home cooks, with shopper research showing spaghetti Bolognese is the most popular mince dish made in British homes, followed by chilli, cottage pie, shepherd’s pie, and lasagne. However, measuring ingredients and preparing fresh vegetables often adds friction to busy weeknights.
The new product trio bridges the gap between cooking from scratch and relying on pre-packaged ready meals. By completing the chopping, seasoning, and mixing during production, the range allows home cooks to prepare a meal simply by adding a few store cupboard ingredients.
The lineup includes Easy Chicken Chilli Con Carne Mince, priced at £6 for a 500g pack. It combines lean chicken breast and thigh with red pepper, kidney beans, onion, and spices. Cooks simply need to add tinned tomatoes and extra kidney beans to complete a meal that is high in protein, low in fat, a source of fibre, and gluten-free. It is available at Asda and Ocado.
Another option is the Easy Beef and Pork Bolognese Mince, also priced at £6 for a 500g pack. Combining beef and pork with lentils, tomato, and herbs, cooks only need to add pasta, tinned tomatoes, and Parmesan. It is high in protein, a source of fibre, and gluten-free, with availability across Tesco, Asda, and Ocado.
For classic comfort food, the Easy Beef Cottage Pie Mince costs £6 for 500g and features lean British beef mixed with peas, carrots, onion, tomato puree, and seasoning. Home cooks simply add beef stock and mashed potato to finish the dish. It is high in protein, gluten-free, and available exclusively at Tesco.
“Mince can be one of the most useful and cost-effective ways to put protein at the heart of a family meal, but shoppers still have to decide what to make with it and then buy, chop and measure everything else,” said Jamie Keeble, co-founder at HECK!. “We wanted to do more of that work for them. Our new seasoned mince gives people a proper head start on the meals they already know and love. It removes the hassle without taking away the enjoyment of cooking, so even on the busiest evenings, dinner feels sorted.”
The HECK! EASY MINCE range is available now at Tesco and Asda, and launches on Ocado later this month.
