A much-loved East Yorkshire adventure play attraction has scooped two prestigious national awards, cementing its reputation as one of the country’s best family-friendly destinations.
William’s Den, nestled near North Cave in the Yorkshire Wolds, triumphed at the National Farm Attractions Network (NFAN) 2025 Awards, winning ‘Best Food and Beverage’ and the highly coveted title of ‘Jim Keetch Small Farm Attraction of the Year’.
The awards, which celebrate excellence in the UK’s farm and rural attractions sector, were held on Wednesday 29th January at Blackpool’s iconic Winter Gardens. Hosted by Scottish comedian and farmer Jim Smith, the event recognised the industry’s standout performers.
Since opening in 2017, William’s Den has become a firm favourite for families seeking adventure. The venue is designed to encourage creative play, featuring a unique indoor playscape, an expansive outdoor den, an ice cream parlour, and a pizzeria offering homemade, locally sourced food and drink. Housed in a lovingly restored farm building, the attraction also reflects a strong commitment to sustainability.
Tor Carver, Co-Founder and Creator of William’s Den, said: “We are beyond thrilled to have picked up not one, but two incredible awards at this year’s NFAN gala. William’s Den is a true labour of love, and to receive this national recognition means the absolute world to us.
“We take immense pride in offering families not just an incredible play experience, but also delicious food and drink, made from scratch. None of this would be possible without the dedication and passion of Team William, and we’re so grateful to our wonderful visitors for their continued support. These awards are a testament to all the hard work that goes into making William’s Den a magical place for everyone.”
NFAN Chair Tom Pearcy said: “It is an absolute pleasure to celebrate the nation’s leading farm attractions. Our winners are leaders in their field and thoroughly deserving of this recognition.
“So much hard work goes into running a successful farm attraction and we are proud of the brilliance of all our members. These awards once again demonstrate just how high the bar has been set in terms of this industry’s ability to deliver memorable experiences and high-quality service to visitors.”
Awards host Jim Smith added: “As a working farmer myself, I know how important it is to support diversification in the industry. Members of the National Farm Attractions Network do a great job of giving people experiences that they might not otherwise get, and so it has been a pleasure to celebrate the very best in the business in Blackpool. Congratulations to all the winners!”
With two major awards under its belt, William’s Den continues to shine as a top choice for families looking for adventure, great food, and unforgettable memories in Yorkshire.
